B2 Coaching

February 7, 2016


The Coaching and Training Services provided by B2Coaching are rooted in Core Energy Relationship Coaching Principles. Leadership and Executive Coaching, Career Coaching, Life and Transition Coaching are the categories in which  B2Coaching will thoughtfully serve you, our cherished client.

  People like you, who seek deeper more intimate relationships, more meaningful and effective ways to relate and perform in your life’s passionate pursuits and goals are best served by B2Coaching’s Core Energy Relationship Coaching… people like you, who seek relationship improvements and excellence both personally and professionally are at the center of all that we do!.

That’s a big claim and I make it knowing that relationships is where my passion is. It’s where my focus resides, where I do the most research, reflection and thinking and most of all, it’s where we all live our most fulfilled lives.

Bill Berthel

Certified Professional Coach and Founder of B2Coaching

Why “B2Coaching” and not simply the coach’s name?

B2Coaching is, among other things, a brand. Not every professional coach creates a brand or identity separate from their personal name. However I believe that relationships are the most important aspects of our lives and so I desired to build a brand for my clients to relate to. My clients relate to me as their coach of course and providing a coaching brand makes the relationship all that more rich! Check out my bio page to get more personal with me:


What’s behind the brand name?

“B2” has several connotations for me as a coach.

There is the simplicity of my initials being BB. If there’s any room for a little ego and pride in coaching it’s in branding… never with the client. It’s a bit like naming a child: as the parent you have the opportunity to provide the name and excellent parenting allows the child to be themselves, not the name.

More so and first, the idea was sparked by a dynamic that so often occurs in relationships. There is often a force or a type of gravity that has people losing themselves in a relationship… forgetting to be themselves or fearing that there isn’t enough room for the authentic self in a relationship thus causing assimilation. Being two (or more in teams and groups) in a relationship most often serves the individuals and the relationship at a higher level. B2 is a claim, a reminder and an aspiration for every relationship I believe.

The vitamin B2 is an essential vitamin that helps the body convert nutrition into energy. As a coach, I practice Core Energy principles which focuses on energy more than “stories” serving the client at a deeper and higher level than any other coaching approach I’ve been aware of. Core Energy coaches “convert” or help their clients “shift” their energy to higher more anabolic states allowing the client to tap into their full potential and more!

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